October: Leadership Book To Read

Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney

“It’s not the magic that makes it work, it’s the way we work that makes it magic.”

A book by Lee Cockerell

Brief Synopsis:

“The secret for creating magic in our careers, our organizations, and our lives is simple: outstanding leadership the kind that inspires employees, delights customers, and achieves extraordinary business results.

No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world s number one vacation destination. But as Lee demonstrates, great leadership isn t about mastering impossibly complex management theories….” (Barnes & Noble)

10 Strategies

1. Remember, everyone is important.
2. Break the mold.
3. Make your people your brand.
4. Create magic through training.
5. Eliminate hassles.
6. Learn the truth.
7. Burn the free fuel.
8. Stay ahead of the pack.
9. Be careful what you say and do.
10. Develop character.

Publisher’s Weekly

“….The author’s engaging storytelling brings life and infectious energy to this entertaining and inspiring book, which outlines the processes and rationale behind Disney’s employee-driven ethos. Each chapter expounds on the Disney Formula for Success, which Cockerell sums up as “great leadership leads to employee excellence, which leads to customer satisfaction and strong business results.” Cockerell’s willingness to use his management gaffes as examples not only makes him a likeable narrator but also a credible leader, offering up a mesmerizing view of a career devoted to excellence in customer service, employee empowerment, organizational improvement and responsive leadership.”
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